Phil Chan
Creative Director

Animation. Cartoons. What is the first thing that comes to mind?

Disney?

Spongebob Squarepants?

Scooby-Doo?

“kids stuff” or “for children” is an ongoing stereotype for animation. I love cartoons and animation. I ended up loving them so much that I ended up making a career out of making drawings move and do silly stuff.

While studying and working in animation, I came to realize the potential of animation and how strong the stereotype of animation being “just for kids was”. True, there are animations for adults and just like the ones for kids. Both are used in the same way: to tell stories and make messages.

Messages in the form of animation can be seen everywhere. There are ones that target specific viewers to buy something. There are ones that make you aware of social issues that need people’s attention.

What makes animation so great for making messages is how attention grabbing it can be. People are 80% more likely to read content if it features color images.

There are also various ways to get a message out there that contains animation that doesn’t have to look like a cartoon, such as using motion graphics or using infographics to introduce complex information in charts graphs or tables.

If you would like to see how infographics and animation can make a difference to tell your story or your message, just take a look at our website!